Define marketing in your own words Essay Example | Topics and Well Written Essays - 500 words - 1

Define marketing in your own words - Essay Example For example, a bowling ball manufacturer creates a ball made with special materials which are far superior to the more traditional ball but it costs twice as much to produce. The manufacturer must complete market research to ensure that bowlers will not only like but also have the ability to buy it. In addition, the best method by which to advertise the product must be determined, a very complex issue. How much to budget, where to advertise so that the end user is most likely to encounter the ad and how to quickly entice that customer into having an interest are all difficult decisions to make (â€Å"Finally†, 2005). Marketing, in some form, seems to impact almost all of peoples’ purchasing decision. A good example involved a computer ad on television for a laptop that gave no specifications, cost or even showed the product clearly. However, the ad was very entertaining and played a couple of times during a show which caught the watcher’s attention and therefore the potential customers remembered it. During the next few days and weeks, on this the same show, this product was advertised in much the same way but with slightly differing but still mildly entertaining storylines, at least enough to keep the audiences’ attention for 30 seconds. Since the ad gave little information about the product but was entertaining, people were predictably inclined to research it and learn that it was both practical and afford as well. The customers quickly learned that their efforts were well worth the investment of time and money but what entices them enough to dig for more facts? Normally, people want all the information about their purchase included in the ad. They want to know what’s in that taco supreme or what price is the car and how many miles are on it right there in front of them. They don’t wish to have their time wasted. However,